Founded 2008 · Helsinki, Finland
Your Partner in Business Optimization
Greenback Analytics was founded in 2008 by its owner Jouko Riihimäki. The company aims to help clients create added value by providing them top-of-the-industry expertise in optimizing profitability.
Focus areas
Pricing
and revenue management
Profit
optimization
Strategy
and processes
Finance
planning and control
About
A Short Introduction of Jouko Riihimäki
An experienced business leader focused on providing sustainable and value-adding solutions, especially for food sector organizations.
I have been in working life for over 30 years doing various work tasks. At the moment, I work as a managing director at Jalofoods. Previously I have also worked as a consultant, and my unique field is the development of companies’ strategies, processes, structures, control systems, and support functions. I have over 20 years of experience in management consulting in various fields of which retail trade and the food industry are especially areas of my strengths. At Capgemini, before moving to Hartwall, I used to be in charge of developing the Finance and Employee Transformation service line, among other things.
Specialties
Leadership · Pricing · Profit Optimization · Strategic Management · Revenue Management · Product Portfolio Management · Financial Planning · Process Management · Key Account Management · Marketing · Sales Planning
Experience
Over 20 years of management consulting
Consulting and project management roles across retail, food, banking, telecom, energy, media, logistics and the public sector — in Finland, the Nordics and global organizations.
What I do
Pricing & revenue management
Pricing advisory and optimization projects in travel and tourism, telecom and the public sector. Certified Pricing Professional (CPP).
Strategy & business concepts
Strategy and product range work for Nordic IT and logistics companies, a new business concept for a restaurant company, and restructuring support in the public sector.
Finance, processes & control
Forecasting and budgeting, profitability and cost-based calculation, cash management, control systems and scorecards, and service center and process development.
Industries
Retail trade
Service center, cash management, IT process, HR system and scorecard projects for a leading Finnish retail group, plus finance organization development in automotive import and retail.
Food & beverage industry
Profitability calculation for a Finnish food industry company, a new business concept for a restaurant company, and leadership roles at Hartwall and Jalofoods.
Public sector
Restructuring support, pricing optimization and finance organization development for Finnish public sector organizations, and coaching at Finnish universities.
Education
Master of Science, MSc (Business Administration, Accounting), Tampere University
Certifications
Sales and Marketing Programme, SSE Riga Executive Education, 2026 · Certified Pricing Professional (CPP), 2009 · Nordic Leadership Development Programme, Capgemini, 2004 · Master of Project Management (MPM), 2003
Languages
Finnish (native) · English · Swedish
Contact
Get in Touch
Don’t hesitate to reach out with the contact information below or send a message using the form.
Greenback Analytics Oy
Lapinlahdenkatu 25 Lt. 2
00180 Helsinki, Finland
jouko.riihimaki@greenback.fi
+358 45 783 704 78
linkedin.com/in/joukoriihimaki
