Your Partner in Business Optimization


Greenback Analytics Oy was established in 2008 and is managed by its majority owner, Jouko Riihimäki. The purpose of the company is to help clients create added value by providing them top-of-the-industry expertise in optimizing profitability.

Greenback = A slang term used for the United States dollar. American Greenbacks were first authorized by the Legal Tender Act of 1862 to pay for the American Civil War. They were issued directly by the US. Treasury but were subject to limitations established by Congress which approved three further issues on July 10th, 1862, March 3rd, 1863, and May 3rd, 1878. Greenbacks were not backed by gold, or bank deposits, or government reserves and bore no interest.

Analytics = “The science of analysis”. A simple and practical definition, however, would be how an entity (i.e., business) arrives at an optimal or realistic decision based on existing data. Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making; but unless there is data involved in the process, it would not be considered analytics.

A Short Introduction of Jouko Riihimäki

An experienced business leader focused on providing sustainable and value-adding solutions, especially for food sector organizations.

I have been in working life for nearly 25 years doing various work tasks. At the moment I work as a managing director at Jalofoods. Previously I have worked also as a consultant and my special field is the development of companies’ strategies, processes, structures, control systems, and analyzing operations. I have over 15 years of experience in management consulting in various fields of which retail trade and the food industry are especially areas of my strengths. At Capgemini, before moving to Hartwall, I used to be in charge of developing the Finance and Employee Transformation service line among other things.

Specialties: Leadership, Pricing, Profit Optimization, Strategic Management, Revenue Management, Product Portfolio Management, Financial Planning, Process Management, Key Account Management, Marketing, and Sales Planning. 

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